ABOUT US

A sleek black and white boat with brown and white seats on a black background

ABOUT THE BOAT WAREHOUSE GEORGIAN BAY

For generations, Georgian Bay has been known as one of Ontario’s most iconic boating regions—steeped in history, natural beauty, and a strong connection to the water. At The Boat Warehouse Georgian Bay, located in Coldwater, Ontario, we’re proud to be part of this legacy. More than just a dealership, we’re a destination for boating enthusiasts across Central and Northern Ontario who are looking to explore, adventure, and make lasting memories on the water.

Originally established in 1960 as Athron Marine, this historic location has long been a trusted name in the marine industry. After serving the community for over 50 years, the business was acquired by The Boat Warehouse family and relaunched as The Boat Warehouse Georgian Bay. Our team has maintained the same commitment to expert service and boating excellence that customers have come to rely on for decades.

Black and white old newspaper advertisement titled OPENING SOON for Athron Marine with a photo of a building and text about Johnson Outboard Motors
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Black and white old newspaper advertisement titled OPENING SOON for Athron Marine with a photo of a building and text about Johnson Outboard Motors

A Legacy Built on the Water

Our Georgian Bay location has helped generations of families enjoy the boating lifestyle, whether cruising the 30,000 Islands, fishing the pristine inland lakes, or docking at the many marinas along Georgian Bay. We honour this heritage every day by offering a personalized and knowledgeable boat buying experience, backed by one of the most experienced marine teams in the region.

Led by a team of passionate professionals—many of whom have deep roots in the Georgian Bay boating community—our Coldwater location combines local knowledge with industry-leading selection and support.

Premium Boat Brands We Carry

We proudly carry an outstanding selection of new and pre-owned boats, specializing in high-quality performance and family-friendly models, including:

Chaparral Boats – known for their cutting-edge design, comfort, and reliability

Robalo Boats – legendary for offshore fishing, handling, and durability

Lowe Fishing & Lowe Pontoon Boats – versatile aluminum boats for fishing, sport, and recreation

Whether you're in the market for a centre console, fishing boat, bowrider, or pontoon, our goal is to match you with the perfect vessel to fit your lifestyle.

Full-Service Marine Experience

At The Boat Warehouse Georgian Bay, we go beyond sales. Our dealership offers:

  • Expert boat servicing and repairs
  • Flexible financing options with competitive rates
  • Genuine parts and accessories
  • Winterization and storage services
  • Guidance on insurance and protection plans

From the moment you walk through our doors to every season of ownership, we’re here to support your journey on the water.

Why Boaters Choose Us

With deep roots in Coldwater and the surrounding Georgian Bay region, we’re proud to be a local business with a national reputation. Boaters from Barrie, Parry Sound, Muskoka, and beyond trust The Boat Warehouse Georgian Bay for our unmatched customer service, large in-stock inventory, and marine expertise.

When you purchase a boat from us, you become part of our extended boating family—a community united by a shared love for the water and the Georgian Bay lifestyle.

The Boat Warehouse Georgian Bay – where history meets the horizon. Stop in today and let us help you launch your next adventure.

about-us
about-us
about-us

*All prices for new boats are subject to additional charges for freight, pre-delivery inspection (PDI), and applicable taxes. These extra costs are not included in the listed price unless otherwise stated. Please contact us for full pricing details.

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